How far back should we go? I was raised on a dairy farm in Wisconsin before starting the crazy adventures that led me to the entrepreneur life. I joined the Air Force in 2007 deployed twice to Afghanistan - once with an A-10 unit and once with a C-130 medevac unit. A month before my enlistment was up I got the call that my mom was diagnosed with Ovarian Cancer. I came back to the midwest and went to school for photography. I was able to spend 2 years with my mom before she passed away on July 4th, just a few months after my daughter was born. 2013 was a really tough year. I lost myself and was really struggling with the trauma of an unplanned baby and the loss of my best friend- my mom. I still don’t know how I got out of that alive. Recently I was able to overcome the crippling grief through hypnosis and self improvement, I would highly suggest it to anyone struggling. The business has been growing and evolving as I do.
My Daughter Serenity was always trying to be like me, wearing lipstick, heels, taking pictures. Naturally she wanted a tattoo like mine. Before BratTats we used to piece a bunch of tattoos together. She loved the attention that came with being tatted up. Now that I have an abundance of tattoos she’s totally over them.
2020 I had the pleasure of pitching BratTats for $50k in the Veteran Shark Tank Competition. BratTats made it to the final round which I was extremely proud of, it took a lot of courage to step out of my comfort zone for that event. The business might seem like a very large well oiled machine but it’s still in the beginning phases. BratTats was founded in 2018 by myself. I just recently hired an employee which was a huge step for me, up until this year I did it all. My brother named the business. I hated “Brat” at first but it grew on me. I owe most of my success to the incredible brand reps and the small shops that took me under their wing when I started.
My husband is still serving in the military. Our life is sprinkled with unpredictable schedules, trips, activations and deployments. Needless to say our kids are pretty resilient. From the pictures you can see they do not lack personality. Serenity loves makeup, fashion, creating, and gymnastics. Octavius loves the world and everything in it. He’s a warrior with a kind heart. They’re both old souls - teaching me so much along the way.